We help companies identify their most compelling stories and turn them into experiences that matter.
director of editoriaL Services
Carl De Torres
director of creative services
Jeffrey O'Brien and Carl De Torres first developed their unique style of visually driven storytelling while working together at Wired in 2005. Nine years later, over a couple of espressos, they were bemoaning the state of marketing in technology. Agencies renowned for their ability to sell dish soap and tortilla chips were creating clever, but ultimately hollow, campaigns for companies whose products they didn't really understand.
Our founders knew they could do better. So they started StoryTK on the belief that complex companies would benefit from the same skillsets required to create award-winning narrative and visual journalism.
They built a staff in the model of their ideal newsroom. It's populated by visually oriented writers and editors and editorially minded illustrators, photographers, animators, and designers. We're all attracted to complexity. None of us are afraid to ask dumb questions of quants, savants, and PhD's, because we feel understanding is the prerequisite for true creativity.
We use the skills that we honed at the highest rungs of media – research, narrative writing, infographics, data, and analytics – as a means of translation. We explain how a combination of science, technology, and ambition is defining our world. We challenge our clients even as we inspire them, helping them see themselves with new eyes, and helping convey their image thoughtfully to the world.
You might say we make the invisible visible.
We specialize in translating quants, savants, and PhD's.
Our storytelling team works with clients of all sizes. We build content strategies and craft stories across a variety of platforms. Here's a look at some of the ways we can engage with you.
Strategy & Custom Content
We create content strategies and timelines and fill the pipeline with highly designed and illustrated stories across all platforms. Websites. Books and magazines. Live conferences and briefing centers. Branded podcasts. Video. Motion graphics.
Branding & Design
It's hard to overstate the importance of design in our work. Design happens at every stage of everything we do. Our editors think like designers. Our designers think like editors.
Infographics & Data Visualizations
Producing great infographics requires a unique combination of editorial and design talent. Our infographics are routinely recognized in the media and by clients for their quality, clarity, artistry and most of all, their effectiveness at communicating complex processes and ideas.
Film & Photography
We write scripts. We shoot portraits and reportage-style photos. We design storyboards. And we work with the finest directors and producers to create inspiring films and videos.
We like clients who pique our curiosity and, above all, who make us think.
We’re drawn to ascendant ideas – and partners who appreciate a good story well told. Here's a look at some of the company we keep.
Companies we've engaged with:
Institutions we've collaborated with:
Bill Gates, BGC3
The European Climate Foundation
The Ford Foundation
Rensselaer Polytechnic Institute
The University of Southern California
Wharton Business School
The World Economic Forum
XQ Super School
Our work has been published by:
MIT Tech Review
The New Yorker
The New York Times