We help companies identify their most compelling stories and turn them into experiences that matter.
director of editoriaL Services
Carl De Torres
director of creative services
Jeffrey O'Brien and Carl De Torres honed their style of visually driven storytelling while working at Wired in the mid-2000s. A few years later, over a couple of espressos, they were bemoaning the state of technology marketing. Agencies known for selling soap and tortilla chips were creating clever, but ultimately hollow, campaigns for companies whose products they didn't seem to understand.
Our founders figured they could do better. They started StoryTK on the belief that complex companies would benefit from the skillsets required to create great narrative and visual journalism.
They built a staff in the model of their ideal newsroom. It's populated by visually oriented writers and editors and editorially minded illustrators, photographers, animators, and designers. We use the skills that we developed at the highest rungs of media – research, narrative writing, infographics, data, and analytics – as a means of translation.
We specialize in explaining how science, technology, and ambition are shaping and redefining our world. We challenge our clients even as we inspire them, helping them to see themselves with new eyes and to convey their image thoughtfully to the world.
You might say we make the invisible visible.
We specialize in translating quants, savants, and PhD's.
Our storytelling team works with clients of all sizes. We build content strategies and create stories for all platforms. Here's a look at some of the ways we can engage with you.
Strategy & Custom Content
We create content strategies and timelines and fill the pipeline with highly designed and illustrated stories across all platforms. Websites. Books and magazines. Live conferences and briefing centers. Branded podcasts. Video. Motion graphics.
Branding & Design
It's hard to overstate the importance of design in our work. Design happens at every stage of everything we do. Our editors think like designers. Our designers think like editors.
Infographics & Data Visualizations
Producing great infographics requires a unique combination of editorial and design talent. Our infographics are routinely recognized in the media and by clients for their quality, clarity, artistry and most of all, their effectiveness at communicating complex processes and ideas.
Film & Photography
We write scripts. We shoot portraits and reportage-style photos. We design storyboards. And we work with the finest directors and producers to create inspiring films and videos.
We like clients who pique our curiosity and, above all, who make us think.
We’re drawn to ascendant ideas – and to people who appreciate a good story well told. Here's a look at some of the company we keep.
Companies we've engaged with:
Institutions we've collaborated with:
Bill Gates, BGC3
The European Climate Foundation
The Ford Foundation
Rensselaer Polytechnic Institute
The University of Southern California
Wharton Business School
The World Economic Forum
XQ Super School
Our work has been published by:
MIT Tech Review
The New Yorker
The New York Times